'Car Girls' by Jacqueline Hassink - My Thoughts

In sociology, my professor has been teaching us to see the strange in the familiar. There are many aspects of our society that are strange, but they are so ingrained in everyday life that the strange becomes normal. Car Girls by Jacqueline Hassink sheds light on the strange practice of car girls. Putting conventionally attractive women beside a car, selling a car using a woman's body is a normal practice in our society. Hassink photographed car shows in the United States, Europe, and Asia to show us a strange practice common in many societies. I mean, what really is the purpose of putting a woman beside a car? Logically, the two make no sense standing together, especially when only the car is for sale. The answer is that the objectification of women is used as a strategy to sell products. A couch, a picture frame, a car, and a pair of shoes all have a conventionally attractive woman selling us the products. We use 'hot' people as a marketing strategy. This photo book forces you to question the norms present in are society. Car Girls seem normal to us, but to outsiders looking in, the concept of Car Girls would seem strange. Art is a powerful way to question the strange in the familiar, and Car Girls sheds light on our not-so-normal social practices. 

Image From Car Girls by Jacqueline Hassink 

Image From Car Girls by Jacqueline Hassink